2014-03-07 | Amy Purdy
The Paralympic Games begin in Sochi today! Here's Amy Purdy member of the American Paralympic Snowboard-cross team and proud ambassador of Element. Amy has been a key person in the development of Paralympic Snowboard-cross. She will be part the first Paralympic Snowboard-cross competition in the history of the Olympic Games.
“It's incredibly rewarding to have played a role in helping to get snowboarding into the Paralympic Games” - Purdy
2014-03-01 | Primitive Apparel
Co-founded by Andy Netkin and professional skateboarder Paul Rodriguez as a boutique store in Los Angeles, Primitive has quickly established itself as an up-and-coming brand in the streetwear scene.
It's hard to separate Primitive from Paul Rodriguez, as the four-time X-Games medalist and inaugural winner of the Maloof Open (the most lucrative prize in skateboarding) has become one of the world's most famous, and most decorated, skaters. P-Rod continues to be heavily involved with all aspects of Primitive, including design.
In only a short time, Primitive has garnered a strong following of streetwear enthusiasts by producing highly sought-after tees, shoes, hats, accessories, and more. Primitive's gear is influenced by skate culture and music, and their design team is further motivated by wanting to add something original to the ever-expanding world of streetwear fashion.
Recently, Primitive released a collection of New Era hats that include unique colorways and the trademark Primitive logo. In addition, Primitive has collaborated with sneaker titans Nike and Vans to release custom-designed Primitive footwear.
Primitive Apparel is available at the following Amnesia stores;
2014-02-27 | Amnesia Manny Pants
Do not miss the Amnesia Manny Pants tour 2014! Custom box built exclusively for the tour and many prizes to win. Come skate with the Amnesia team. Free for all!
- March 15th 3PM @ Local Skatepark Victoriaville
- March 16th 3PM @ LND Skatepark Joliette
- MArch 23th 1PM @ Taz Skatepark Montréal
2014-02-02 | Father & Son Get Together
Don't miss the presentation of Father & Son's new movie Get Together Saturday March 1st at L'Abasie bar.